{"id":15842,"date":"2023-11-22T14:21:37","date_gmt":"2023-11-22T03:21:37","guid":{"rendered":"https:\/\/www.talentforge.com.au\/?p=15842"},"modified":"2023-11-22T14:21:37","modified_gmt":"2023-11-22T03:21:37","slug":"how-to-build-a-strong-employer-brand","status":"publish","type":"post","link":"https:\/\/www.talentforge.com.au\/how-to-build-a-strong-employer-brand\/","title":{"rendered":"How to Build a Strong Employer Brand"},"content":{"rendered":"

The harsh reality of recruitment, developing staff and most importantly retaining the best possible talent is that SMEs can\u2019t compete with the limitless marketing dollars of bigger firms. We all know that Amazon, Google, Facebook, Microsoft and even well backed start-ups are hurling billions of dollars at \u2018the battle for talent\u2019. Talent Forge<\/a> has helped hundreds of small and medium sized businesses to extend their employer brand and attract fantastic hires.<\/span><\/p>\n

Your Employer Value Proposition is really a set of values, benefits and opportunities that you put in front of prospective and existing employees in order to give them the best possible view of your organisation.\u00a0 Employer Value Proposition (EVP) includes everything from the way you present your job description, through your benefits package to the interview process itself and everything in between.\u00a0 Having a plan is a great place to start.<\/p>\n

So, what do we do about it?<\/b><\/h3>\n

It\u2019s not all bad news. If you run or own an SME business, you are leader or hiring manager, you\u2019ll be aware of what fantastic places to work small companies are. Employer branding is about making sure that you are selling the dream to prospective candidates! This article is a comprehensive guide to giving you the best possible chance to find and sign a rock-star candidate for your business.<\/span><\/p>\n

1. Put your heads together<\/b><\/h4>\n

Most leaders, when pushed will struggle to articulate the positives of their culture and working environment. You can\u2019t expect potential candidates to know what a great business you are if you can\u2019t articulate the benefits yourself. This is the crux of an Employer Value Proposition, the \u2018why should great people work here?\u2019. Think about the culture, benefits, exciting products, business plan, working environment, personalities of your people and anything else that makes your business cool! You are unique \u2013 Make a noise about it!<\/span><\/p>\n

2. Define your core values<\/b><\/h4>\n

Your core values should be at the heart of your recruitment process and will enable you to great make hiring decisions. Many candidates will want to be able to align themselves to your business and core values are a great place for them to start. Think about what you are trying to achieve as a business, what you really stand-for. Authenticity is key here and you need to really cut through any \u2018corporate style\u2019 waffle. Keep it simple and powerful.<\/span><\/p>\n

3. Profile the perfect candidate <\/b>\u00a0<\/b><\/h4>\n

You can\u2019t appeal to everybody. Have a clear view of the \u2018Rockstar\u2019 candidate for your business. Who are they, what do they do, where do they hang-out online? What makes them tick? Once you have an idea of the right candidate profile you can tailor your messaging to attract them. Link this to your core values and use it to underpin all hires regardless of the role.<\/span><\/p>\n

4. Get active online <\/b>\u00a0<\/b><\/h4>\n

Building a profile online takes times and energy. Most companies spend most of their marketing budget on strategies to generate sales opportunities, why not do the same to showcase your business to prospective employers. At a very basic level, posting about your team, successes, team events, charity work etc will raise your profile. Even better is to create a brand online where you\u2019ll release content which would be considered valuable (and free) to candidates in your industry.<\/span><\/p>\n

5. Advertising <\/b>\u00a0<\/b><\/h4>\n

Job boards are notoriously \u2018hit and miss\u2019 \u2013 If you are going to spend money you need to sell the opportunity and focus on making sure the ad is going to generate clicks and applications. A simple cut and paste of the job spec will be a waste of time. Make sure you include package, benefits, bonuses, culture, and values. A \u2018why join\u2019 section is a good idea, too. Measure the results and don\u2019t forget using a partnership with an agency will normally include an optimised advert as part of the deal.<\/span><\/p>\n

6. Talent pools<\/b><\/h4>\n

Without question, this is the best way to identify and nurture talent. Profile your market and ask the following questions:<\/span><\/p>\n