What Makes a Great Account Executive in 2025

Account Exec

Hiring the Right Account Executive in SaaS and the Tech Sector (2025 Guide) SMB, Mid-Market, and Enterprise clients are still spending in 2025. That said, many SaaS and tech sector account executives are struggling to hit quota. Across multiple sources, projections suggest that 80–90% of reps will miss quota this year. Yes, that’s miss quota.…

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Sam’s Top Tips for FY 2025

Ive been talking to thousands of decision makers in the past 12 Months and it’s been great to get the low-down on what the movers and shakers have been seeing in the marketplace.   I’ve condensed my analysis into 5 key insights which I hope you’ll find useful. Read on and let me know what…

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Offshore Talent – Rocket fuel for Growth?

Leveraging Offshore Staffing – A Growth For Tactic Small Businesses If you’re running a small businesses, it’s likely that you are going to face unique challenges that can hinder your growth.  You’ve probably got a fantastic offering, you know your ICP inside out and the pipeline looks great – So what’s the problem? Don’t get…

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How to Build a Strong Employer Brand

Employer Value Proposition image

The harsh reality of recruitment, developing staff and most importantly retaining the best possible talent is that SMEs can’t compete with the limitless marketing dollars of bigger firms. We all know that Amazon, Google, Facebook, Microsoft and even well backed start-ups are hurling billions of dollars at ‘the battle for talent’. Talent Forge has helped…

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